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Earlier this spring, Adidas, Parley and fashion designer Stella McCartney released a white athletic shoe with Nike Air Presto Femme an upper made from this recycled plastic. And the company told the Nike Air Vapormax Damen United Kingdom daily The Independent it plans to manufacture 1 million pairs of Ultraboost shoes made from repurposed ocean plastic this year.
Each pair of Ultraboost shoes are comprised of an average of 11 plastic bottles salvaged from the oceans, say Nike Air Max Tavas Femme Homme Parley and Adidas. Recycled PET plastic is used in the laces, heel webbing and lining, as well as the www.wimatherm.de sock liners.
And Adidas, always in fierce comcnies such as Nike and Puma, insists this is not a token effort to raise awareness about pollution or to boost the firm’s sustainability chops. The company says its recycled plastic shoes are lightweight – and are designed to withstand the demands of athletics while providing the necessary cushioning needed for joints, arches and the Achilles heel.
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The convenience of plastic and society’s affinity for disposable products Nike Air Max 90 Femme Noir have caused mounting plastic waste, which is both overwhelming and depressing, and the problem shows little sign of slowing down. On the flip side, the crisis has brought organizations together to find ways to stop the onslaught of garbage ending up in the oceans — and new ideas for technical solutions are always emerging.
The challenge, however, is scale: Nike Air Max Command Femme Suggestions such as turning recovered ocean plastic into fuel, or even construction materials, are certainly creative approaches. But so Nike Air Max Zero Damenfar they have not been able to tackle the challenge of cost effectiveness.The work of Parley and Adidas, however, is compelling on two fronts: These sneakers not only upcycle plastic that otherwise would contaminate beaches and kill marine life, but they also support Nike Air Huarache Mujer a campaign that can nudge consumers to think twice before grabbing that plastic item.Based Nike Air Max 1 Femme in Fresno, California, Leon Kaye has written for TriplePundit since 2010. He has lived across the U.S., as well as in South Korea, Abu Dhabi and Uruguay. Some of Leon's work can also be found in The Guardian, Sustainable Brands and CleanTechnica. You can follow him on Twitter (@LeonKaye) and Instagram (GreenGoPost)
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